Lewis & Clark Leadership is a nonprofit organization passionate about leadership development of the next generation. We developed and implemented a comprehensive proposal to address three key areas.
SEO and eCommerce Optimization
Google Analytics and Google AdWords for Nonprofits
Social Media Advertising and Blogging
Print Advertisement Creation
Lewis & Clark already had a site designed on Squarespace, but we noticed several critical areas for development from an informational, functional, and visual design perspective. Users in the past noted outdated information and a generally unappealing layout to the site.We addressed these issues and completely redesigned the site within Squarespace, while setting up Google Analytics to begin web monitoring.
We transformed camp promotional materials from poorly laid out Word documents to high-quality, professional, and appealing brochures. Our print campaign reflected our greater mission to create a new graphic style the complemented the mission of Lewis & Clark – something bold, daring, and adventurous.
Strategy guides everything that we do; it’s our bread and butter.
Here was the table of contents:
Current Market Trends
Evaluation of Current Channels of Promotions
Brand Strategic Role
Opportunities for Growing the Market
Future Marketing Strategies
Key Issues and Resolutions