Logo, Web Design, Marketing Strategy


Cavalier Online Experiences (CONEX) helps incoming UVA students excel in quantitative study while building community with classmates. CONEX participants benefit from a wealth of online content, including videos, real-time discussions with other CONEX students, advice and mentoring from the current UVA students who serve as CONEX coaches, and a variety of problem sets, quizzes and other assessments to help them enhance their transition to UVA in the fall.

Getting to work

The first deliverable CONEX wanted was a logo. The logo had to represent community, learning, and growth with a modern appearance. Using our 9-3-1 method, we were able to work alongside the CONEX team to perfect the logo.

Initial Sketches
9 Proposed Logos

Finalized Logo

Ready to take off?