Summary

Alternative Spring Break (ASB) is an entirely student-run service organization established in 1992 to conduct service projects during spring break for University of Virginia students. The mission of Alternative Spring Break at the University of Virginia is to bring together members of the University of Virginia in the common goals of charitable service to and education about the global community, in order to promote and train future service leaders.

‍

Our job

Our work centered around redesigning their website, which serves as their main portal for information about upcoming trips. We were also focused on increasing volunteer signups from first-year students and male upperclassmen.

‍

Key Results

1. 500+ volunteer applications
2. 100% more applications than the year prior
3. 60% increase in website traffic

‍